From Commuter Frustration to Smart Solutions
We're hasinirudraraju B.V., and we started because we understood the problem. Cycling through Haarlem rain without proper gear isn't just uncomfortable—it's impractical. Standard jackets leak. Regular boots get waterlogged. Cheap umbrellas snap in the wind. We'd been there.
Back in 2019, our founder spent an entire winter testing different combinations of outerwear while commuting daily through Haarlem. Nothing worked right. The expensive jackets were too bulky. The lightweight options failed when it actually rained. So we decided to fix it ourselves—properly.
Today we work directly with manufacturers who understand Dutch weather. We test everything ourselves before selling it. Rain jackets that don't just shed water—they're actually breathable and light enough for daily commuting. Boots that keep your feet dry without feeling like wooden clogs. Seasonal collections that match what Haarlem actually needs, month by month.